Metrics over Breakfast

Quote of the morning. Mark Fuerst: “Best practices for a handful of underperforming sites doesn’t mean much.”

Wikipedia has 13 return visits a month. Our news sites have an average of 2 return visits a month. The time on site during those visits is 2 minutes. So, we have served four minutes of public service per visitor a month.

Tim from Jacobs Media pointed out that the highest indicator leading to low traffic to these pages was not for the lack of good content, but it was lack of good publicity both internally and on the air. If we don’t have the news staff thinking about their contribution to these pages or have their input on the quality of what’s put on them, and if we don’t have good promotion on the air about these things we might as well not do them.

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